Signal
$2,000/event
- Creators pitched400
- Weeks before3
- Weeks after3
- Total weeks6
Scouting, research and pitching before the event. Coverage tracking and updates after it.
Pricing
One price per event.
Every campaign is built around a moment you're promoting: a launch, a demo release, a festival, a sale. In the weeks before it, the bird researches creators and pitches the ones who fit. In the weeks after, it tracks the coverage as it lands.
Campaign
$3,150/event
- Creators pitched700
- Weeks before4
- Weeks after6
- Total weeks10
The same work with room for 300 more creators, and more weeks of coverage tracking after the event.
Launch
$4,000/event
- Creators pitched1,000
- Weeks before6
- Weeks after8
- Total weeks14
For your biggest moment: the widest reach and the longest coverage tracking.
The weeks are yours to move. The split above is a default, not a rule. Need longer to pitch before a festival, or more time tracking after a launch? Shift weeks from one side to the other to fit your plan. When they run out, you can keep the bird working with a plan below, and your workspace stays open either way.
Press counts too. Besides videos and streams, the bird tracks press coverage: articles and reviews from journalists and media outlets, each with a summary, its sentiment and its score when there is one, all translated into English.
A head start on your first campaign. The first time you join us, we pull in all the coverage of your game published in the 90 days before, at no extra cost, so your first report starts with what you already have.
Doesn't fit any of these? If your project or your needs fall outside these sizes, tell us what you have in mind and we'll be happy to tailor something for you.
After the campaign
Creators don't post on your schedule
Creators post when it suits them. On NODE, our founders' own game, more than a quarter of the coverage went up over three weeks after the pitch, one video arrived 100 days later, and 11 creators wrote back more than a month after we'd written to them. So when a campaign's weeks run out, nothing gets switched off: your workspace stays open for free, and you can choose to keep the bird working on what's still coming. A paid plan starts the day after the campaign ends, never overlapping it, and is only for studios that have run a campaign with us. No plan sends new pitches. Full-strength scouting and research are the heaviest part of the work, and that's what a campaign's weeks before the event are for; an Outpost keeps a lighter version of them running every day. For new outreach, start a new campaign.
Logbook
Free with every campaign
Your workspace stays open. The bird stops working, and you can still pick up where it left off.
Included
- Access to the app for as long as your data stays with us
- Every conversation so far, your tracked videos and the sentiment around them
- Your tracked press coverage, with summaries, sentiment and scores
- New replies still come in and wait for you as Holds, so nothing gets lost
- Answer them yourself, by hand, from the app
Not included
- New contacts or pitches
- Anything new from the bird: no drafted replies, no new coverage tracked, no scouting
Listening Post
$39/month
The bird keeps watching for new coverage. It doesn't answer creators for you.
Included
- Everything in Logbook
- New videos and streams about your game, picked up as the bird finds them
- Views tracked on all of it
- Gameplay insights kept current as new coverage is published
Not included
- Replies written for you, or key requests handled
- New pitches
- Scouting, research, or updates to your creator list
- Press coverage tracking (Outpost only)
Outpost
$99/month
The bird keeps watching, answers for you, and keeps scouting, for about what one hour of your own time is worth each month.
Included
- Everything in Listening Post
- Replies handled for you: every creator who writes back gets an answer in your voice, within the conversations your campaign started
- Key requests vetted for scammers and handled, so real creators get their key and resellers don't
- Press coverage still tracked: new articles and reviews from journalists and outlets, summarized, with sentiment and score, translated into English
- Scouting and research keep running daily at maintenance level: lower priority and a smaller quota than a campaign's weeks before the event, so your creator list stays fresh for your next campaign
Not included
- New pitches
- Scouting and research at full campaign strength
Next step
Want to see it first?
We'll walk you through the app, look at your game together, and tell you honestly which size fits, or whether it fits at all. Prices are in US dollars.
Prices will change as we learn. If you buy now, you keep the rate you bought at for every future campaign and plan, even when prices go up for new clients.