Pigeoneer
Creator outreach

Every
game needs
a pigeoneer.

Marketing is the side quest most indie devs never wanted. Pigeoneer runs the whole campaign: finds the creators who fit your game, pitches them in your voice, handles the replies and the keys, and tracks what the coverage earned. You step in only when the call is yours, and get the report at the end.

Request a free campaign
Who's flying it

Built by indie devs, for indie devs

Pigeoneer wasn't built by a marketing agency that discovered games. It was built by people who made a video game and then had to go and find an audience for it.

NODE took us seven years of evenings and weekends around day jobs. It shipped in August 2025. It won the Grand Prix at Busan, it sits at 94% positive on Steam, and none of it solved creator outreach for us. Marketing is demanding work, and it takes resources and knowledge you don't start with, because you're in this to make games, not sell them. It also wants your attention in exactly the weeks you have none of it left, while you're still crunching to finish your game.

We know what it is to have a game you're proud of and no idea how to get anyone to look at it. You know your audience and your pitch better than we ever could. We're not here to shape either one. We give you the tools to do it without taking away your time.

Service record

Our own game was the first client

Pigeoneer started as a tool we built for ourselves. We were an indie studio with a game to launch and no marketing department, and cold-emailing creators by hand was eating the hours we wanted to spend on the game.

So the bird flew its first campaign for NODE, our own game. It curated 529 creators for it, pitched 488 of them, and 88 wrote back. Nearly one in five, almost double the rate cold outreach usually calls lucky. 80 of them went on to cover the game, and Pigeoneer tracked the views as they landed. Nobody got an unsolicited Steam key, and nobody got the same email twice.

Now we're opening it to other indie devs in the same spot: a small team, a good game, and no appetite for the outreach grind.

Standard operating procedure

How the bird earns its seed

Step 01

Brief

First you train your own bird. You tell us how your studio sounds, what matters about the game, and what a message from you should read like. That brief becomes the voice behind every pitch, and you can change it whenever it stops fitting.

Step 02

Scout

Pigeoneer finds YouTube and Twitch creators likely to fit your game: genre, platform, language, audience size. Then it sorts them by that score, best first.

Step 03

Pitch

It drafts personal pitches in your studio's own voice. Every draft passes the audit gate built from the rules you set when you trained that voice, and it goes out slowly, with quiet hours. No blast, no spam cannon.

Step 04

Triage

Every reply gets read and classified. The routine ones Pigeoneer answers on its own: follow-ups, thank-yous, polite declines. Anything that needs your judgment waits on your desk as a Hold. Approve, decline, or rewrite.

Step 05

Keys

You load a pool of Steam keys once. When a creator asks for one, Pigeoneer delivers it, logs who got it and when, and keeps count of what's left. Nobody gets a key they didn't ask for.

Step 06

Confirm

When a creator actually covers your game, Pigeoneer notices and logs it. You get the video and the numbers behind it: pitches sent, how many replied, keys delivered, videos published, and the views, likes and comments each one pulls in as they climb.

Field photographs

The operations desk

The actual product, running our own campaign for NODE. Real screens and real data, with creator handles and messages anonymized in the app. Not a mockup, and not a roadmap.

The Pigeoneer dashboard in full: agent status, campaign totals, the outgoing queue and recent activity The Pigeoneer dashboard in full: agent status, campaign totals, the outgoing queue and recent activity
Plate 01The dispatch boardClick to enlarge
The creator roster with one conversation open beside it: audience, fit score and status per creator, and the pitch, the reply and the key going out The creator roster with one conversation open beside it: audience, fit score and status per creator, and the pitch, the reply and the key going out
Plate 02The roster, with a thread openClick to enlarge
A hold awaiting a decision: the creator, their classification, the request, and the two buttons that answer it A hold awaiting a decision: the creator, their classification, the request, and the two buttons that answer it
Plate 03Only the judgment calls reach youClick to enlarge
The key ledger: each delivered key with its middle block masked, who received it and when The key ledger: each delivered key with its middle block masked, who received it and when
Plate 04Every key accounted forClick to enlarge
A monthly report in full: the campaign summary in one sentence, the totals, and the charts underneath A monthly report in full: the campaign summary in one sentence, the totals, and the charts underneath
Plate 05Reports you can forward as-isClick to enlarge
From the keeper's desk

The largest recorded playtest your game will ever get

Pigeoneer goes beyond marketing. It also tracks your coverage and provides insight into what creators really think. When we were creating NODE, we wanted to know what streamers were actually experiencing. Where did they get stuck? What confused them? What did they love? The problem was simple: we couldn't watch it all.

But Pigeoneer can. It watches the videos and streams creators publish and turns hours of gameplay into actionable feedback on bugs, blockers, frustrations, moments of delight, and quotes worth hearing. Every finding includes the creator's own words and a link directly to the moment it happened.

For NODE, 80 creators generated 1,193 findings. More than 100 of those findings reported the same control issue, across three languages. We fixed it. Then Pigeoneer kept watching, letting us see whether the fixes worked as new creators played the game.

Every campaign comes with the biggest, most diverse playtest your game will ever get. We turn all that gameplay into the insights you need to make your game better.

One tracked video opened up: the agent's summary of the playthrough, then a list of findings tagged liked, issue, disliked or quote, each with the timestamp it happened at One tracked video opened up: the agent's summary of the playthrough, then a list of findings tagged liked, issue, disliked or quote, each with the timestamp it happened at
One video, opened up: what the creator hit, and whenClick to enlarge
The Reception screen for NODE: the share of creators who were positive, then what lands and what doesn't broken down by topic, each with the creator's own quote and a link to the moment The Reception screen for NODE: the share of creators who were positive, then what lands and what doesn't broken down by topic, each with the creator's own quote and a link to the moment
The Reception screen, tallying what creators said about NODEClick to enlarge
Before you enlist

Questions we get asked

What does it cost?

Nothing during the training period. That's the trade: you get the campaign, we find out where the bird still falls short. Pricing will exist eventually, and you'll hear the number before it applies to you.

What do I need to have ready?

A game with a store page, an email address we can send from, and an hour to brief it. You don't need a pitch or a press angle ready. Writing those with you is Step 01.

How long does a campaign run?

Somewhere between two and eight weeks, depending on what you're pushing. A sale can be two focused weeks. A launch usually wants closer to eight. It's built for the moments worth a push, not for mailing creators all year.

Is an AI doing all of this?

The bird does the legwork: finding creators, drafting, sending, reading replies. It doesn't decide anything you haven't allowed it to. Every draft passes an audit gate, and anything needing judgment waits on your desk as a Hold. You train the voice in Step 01 and set how much rein it gets, from writing freely in your voice to sending only lines you wrote word for word. You set it.

What does the creator on the other end see?

One personal email from your studio, about their channel specifically. Not a template with a name pasted in: it reads their channel and adapts to where your campaign is right now, a demo, a sale, a launch. No unsolicited Steam key, and no second email if they don't answer, unless you ask for a follow-up. If they request a key, it goes out and the bird waits again. It never starts anything on its own: it reacts to your triggers and to what creators write back. No drip sequence running in the background under your studio's name.

How do you keep Steam keys away from scammers?

The bird only talks to creators it contacted. Anyone writing in cold, which is how resellers arrive, gets no automatic reply at all: they land on your desk as a Hold. For creators it did pitch, it flags the usual tells. A channel that doesn't match its audience. A request that arrives too fast. An address seen before. Anything doubtful becomes a Hold and you decide. Every key that leaves the pool is logged against who got it and when.

Whose mailbox does it send from?

Yours. Make a fresh one for it, [email protected] or similar, never your personal inbox. You grant Pigeoneer access to that mailbox, not your password to keep. It needs that access to send from your address and to read the replies that come back, which is how it knows what a creator said. Revoke it any time by changing the password, and the bird is locked out that minute, sending and reading both.

How does it pick which creators to contact?

What they say about themselves: descriptions, tags, platform, language. What they actually play, especially comparable games they've already covered. Then the numbers that mean something. Video length. How often they post. Recent viewers and subscribers rather than an all-time count that flatters a dead channel. It scores the match and you work down the list.

Where does my data live?

Once you are a client, inside the Pigeoneer system, on our own hardware. Your creator list, conversations and Steam keys stay there, not in a third-party marketing cloud. You reach it through your own login, you see your project and nothing else, and we delete it on request, all of it: the trained voice, the tailored database, the research. A next campaign would start from zero, not from where you left off. The form on this page is the one exception: it rides our host's storage and an email service to reach us, and it holds nothing but what you typed into it.